Totalspine Case Studies | Rittz Digital

Introduction

Total Spine, a renowned spine care clinic, recognized the need to improve its digital presence and extend its reach to a broader patient base. Acknowledging the vital role that an effective Website, Search Engine Optimization (SEO), and Social Media Marketing play in healthcare, Total Spine engaged our digital marketing agency, Rittz Digital. This case study highlights the collaborative journey of Total Spine and Rittz Digital, demonstrating how they achieved significant growth through a comprehensive digital transformation.

Challenges

Outdated Website

The existing Total Spine website was outdated, lacked a mobile-responsive design, and provided limited engagement features for patients seeking spine care information.

Limited Online Visibility

Total Spine's online presence was limited, making it challenging to attract local patients seeking spine care and related medical services.

Ineffective Social Media Presence

The clinic's social media accounts had a small following and lacked a consistent content strategy to engage with current and potential patients.

Our Approach

Website Design

Rittz Digital collaborated with Total Spine to create a modern, user-friendly, and mobile-responsive website tailored to the healthcare field.

Key elements of the website design included:

A responsive design to ensure an optimal user experience on all devices.
User-friendly navigation, making medical information readily accessible.
Engaging multimedia content, including medical animations and patient success stories.
An educational blog section for sharing medical insights and news.
Strong calls to action (CTAs) to facilitate appointment scheduling and inquiries.

SEO Strategy

To enhance Total Spine’s online visibility and attract local patients for spine care, our team implemented a comprehensive SEO strategy.

Key activities included:

Extensive keyword research to identify the most relevant medical and spine care terms.
On-page optimization to improve content quality and structure.
Technical SEO enhancements to make the website search engine friendly.
Content marketing initiatives, including medical articles and spine health advice.
Local SEO optimization to boost visibility within the clinic's service areas.

Social Media Marketing

Rittz Digital developed a comprehensive social media marketing strategy to engage with Total Spine’s audience and enhance brand recognition.

Key elements included:

Regular posting on platforms such as Facebook and LinkedIn, focusing on educational and patient-centric content.
Content planning and creation to ensure a consistent online presence.
Targeted advertising campaigns to reach local patients seeking spine care and related medical services.
Monitoring and engagement with followers, responding to inquiries, and sharing informative content.

Results

Website Redesign

The new website design led to a 40% increase in website traffic within the first quarter.

User engagement metrics, such as time spent on the site and page views, improved significantly.

TOTAL SPINE

SEO Success

Organic Search Traffic increased by 75% in the first 8 months.
Website Users: 172
Page Views: 452
Total Spine website has higher rankings for relevant medical and spine care keywords.

1. Spine Surgeon in Chennai
Previous Position: Page 3
Current Position: Page 2
Current Rank: 20

2. Spine Surgery in Chennai
Previous Position: Page 4
Current Position: Page 3
Current Rank: 26

3. Dr Parthasarathy Srinivasan
Previous Position: Page 2
Current Position: Page 1
Current Rank: 5

4. Spine Diagnostic Center in Chennai
Previous Position: NA
Current Position: Page 2
Current Rank: 17

5. Disc Replacement Surgery in Chennai
Previous Position: NA
Current Position: Page 4
Current Rank: 31
The clinic received a notable increase in qualified appointment inquiries.

Social Media Growth

Conclusion

The collaboration between Total Spine and Rittz Digital demonstrates the transformative potential of comprehensive digital marketing in the healthcare field. By revamping their website, implementing effective SEO strategies, and enhancing their social media presence, Total Spine achieved significant growth and extended its reach in the competitive healthcare industry.

This case study underscores the importance of embracing digital marketing strategies in the medical field, allowing healthcare providers to connect with and educate their local communities while providing essential spine care services. Total Spine’s success story serves as a testament to the potential of digital marketing for healthcare institutions looking to grow and thrive in the digital age.

Dr. Parthasarathy Srinivasan

D.Ortho, DNB Ortho, FNB (Spine Surgery), MNAMS.

What people say About our Services

It's been a real pleasure working with Rittz Digital. A young, dynamic team, they come well prepared for every meeting. Combining knowledge with naunce and understanding the dynamics of social media is their stronghold.